11 Tips for Customer Success
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June 16, 2023- Keep your customers engaged
An occasional email, text or phone call to check in with a customer helps to keep your business in their thoughts.
- Be honest with customer expectations.
If a customer need is not a product or service you offer, let them know right away. Even better if you can point them to someone that can handle their request.
- Provide excellent service.
Always strive to provide your highest level of customer service and be the best at what you do.
- If you make an appointment, show up on time.
If you are running late [or early], give your customer as much notice as possible in case they need to reschedule. Be accommodating…you missed the appointment, not them.
- Be accurate with your proposals.
The competition to win a job can be fierce and may come down to less than a 5% difference between bids. If you consistently over or under bid your projects, you will consistently hand them over to another company.
- Stand out from the competition.
Give customers a reason to choose your widget over someone else’s. Most of the time, people tend to buy products and services from someone they like and trust.
- The first NO is not always the customer’s final answer.
Many times, customers say no when they don’t have enough information or a reason to buy from you. Make sure they understand the features and benefits of what you offer. If they still say no, follow up at a later date to see if their needs have changed.
- Don’t promise the moon if you can’t deliver.
There are few faster ways to lose a customer’s trust [and future business] if you are not able to provide the level of service they are expecting.
- If you make a mistake on the job, own it and let the customer know.
You can be assured that the outcome will be far less severe than if a customer finds out that you tried to hide or coverup an accident.
- Don’t forget to ask for someone’s business.
Just simply asking for a customer’s business may be the reason that you get the job over the competition.
- Learn when to say NO.
If a customer or project is not something you can stand behind, simply thank the customer for the opportunity and turn down the job. This can save both you and your customer future complications and it allows you to focus on the work you want to do.